Announcing the LinkedIn Profile Audit Tool
- Daniele Forni
- Mar 3
- 3 min read

I built an AI LinkedIn Scoring Tool. And you get to try it free for 7 days.
Hey there,
I've been thinking for a while that The Human Spikes Labs would start using AI to give you better, faster, more precise tools.
Well. It's happened.
This week I'm opening up a brand new tool to the public for the first time: the LinkedIn Profile Audit.
How it works
Here's the idea. You upload your LinkedIn profile as a PDF, enter your SSI score (the Social Selling Index that LinkedIn gives you for free at linkedin.com/sales/ssi), tell us your career goal, and within 30 seconds, you get back a full personalised audit.
Not a generic checklist. Not a "10 tips to improve your LinkedIn" blog post you've read a hundred times.
A real, scored, section-by-section breakdown of YOUR profile, based on YOUR goals, with rewritten copy you can paste straight in.
What you get
Your profile scored across 6 dimensions (headline, about section, experience, education, skills, and overall positioning), each rated 1 to 5, with a total score out of 30.
A keyword gap analysis showing exactly which terms should be on your profile and where to put them.
Three rewritten headline options you can use immediately.
A complete rewrite of your About section. First person, warm, specific to your achievements.
And a prioritised action plan broken into quick wins (under 30 minutes), medium effort (this week), and deep work (this month).
The full audit gets emailed to you as a branded PDF. Keep it. Share it. Use it as your roadmap.
And, if you enter your SSI score, you also get a pillar-by-pillar diagnosis of your LinkedIn activity: professional brand, finding the right people, engaging with insights, building relationships. Each one comes with targeted recommendations.
Why this matters
I coach executives and professionals every day. One of the first things I look at is their LinkedIn profile, because it's the first thing everyone else looks at too. Recruiters, clients, partners, investors. Your LinkedIn is your public professional identity.
And most profiles I see? They're leaving opportunities on the table. Not because people don't care, but because nobody has sat them down with honest, specific, constructive feedback.
That's what this tool does. Think of it as having a smart, blunt friend who also happens to be a LinkedIn strategist. Minus the awkwardness.
It's free. For 10 days.
The LinkedIn Profile Audit is open to anyone until March 12th. No catch, no paywall. I want you to use it, test it, and tell me what you think.
After that, it'll become part of The Human Spikes Labs toolkit, available to coaching clients and programme members.
This is the beginning of something I'm genuinely excited about. The Human Spikes Labs has always been about giving you tools that cut through the noise: the Neurodiversity Assessment, the Leadership Assessment, the Executive Energy Assessment. This is the next step. AI-powered tools that are personal, specific, and actionable.
More tools are coming. But right now, this one is live and waiting for your PDF.
Let me know what score you get. I'm curious.
Daniele
P.S. If you try the tool and want help implementing the recommendations (rewriting your profile, building a content strategy, or working on your professional brand more broadly), that's exactly what the BESPOKE programme is for. Reply to this email and we'll talk!
The Human Spikes Labs · danieleforni.com/human-spikes-labs



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